According to a report Salman Khan is chalking out a business plan to launch his own private single screen theatre chain called 'Salman Talkies'. He will launch this chain, in the interiors of Maharashtra during Diwali with the release of Shivaay and Ae Dil Hai Mushkil. Speaking at a recent event, the actor discussed rising ticket prices, “If a film has to flop, the effect of the loss should be as little as possible. Jai Ho did a business of Rs 138 crore with tickets priced at Rs 200. On weekdays, the prices were down to Rs 100 but since we didn’t publicise this fact, people said, 'Arey is that the only business?'" Soon after the establishment in the interiors, he will extend the chains in Mumbai and Uttar Pradesh. This theaters will offer movie tickets with subsidized rates and even eatables at affordable prices to give cinegoers an enjoyable experience. "If his film has to hit a double hundred he wants to do it with Rs 100 tickets. If we can't touch that figure with this plan, we will try again with another film but Salman strongly believes that ticket prices should be brought down," the spokesperson said.