The trailer of Kaabil, starring Hrithik Roshan and Yami Gautam was leaked a day before its official release online. Rakesh Roshan, the producer of Sanjay Gupta's directorial, had decided to release the trailer of his film on Wednesday (October 26) but surprisingly by Tuesday evening the trailer was out on the net, against the entire campaign planned for the Kaabil trailer launch. #KaabilTrailerTomorrow was also being used by Hrithik and other Kaabil team-members. The fact that both Hrithik and his co-star in Kaabil, Yami Gautam, released the trailer of the film suddenly on Twitter on Tuesday evening without any previous notice was induced by the fact that the trailer was already out due to a leak generating from unknown sources. Rakesh Rosham said, "We had planned our marketing and PR strategy around the actual date of the trailer launch. Now everything had to be changed at the last minute. I'm shocked and saddened at this hacking or stealing or whatever it is. It's obviously with a malicious intent. What pleasure can someone get by doing this? It's just hurtful. But now we have upped the ante and are being even more vigilant around the movie release."