Published: Tue 12th Jul 2016 07:10 PM
Kabali and Janatha Garage to Apply Brahmotsavam Release Strategy?
Prince Mahesh’s Brahmotsavam seems to have inspired the makers of Tamil Superstar Rajinikanth’s ‘Kabali’ and Young Tiger NTR’s ‘Janatha Garage’. Neither the content nor the substance of ‘Brahmotsavam’ that it has inspired the makers of above film. This is about the release day strategy that the production team of ‘Brahmotsavam’ applied throughout Telangana state we are talking about.
As we know, ‘Brahmotsavam’ got an extra show screened on the first day of its release in Telangana. As the movie was not permitted to screen benefit shows, the makers got special permission taken from Telangana government to exhibit 5 shows in Telangana on the first day of its release. Now that the movie failed miserably at the box office, ‘Brahmotsavam’ could not get benefited with the extra shows.
Since ‘Kabali’ and ‘Janatha Garage’ are all set for humongous release, the makers of both the films are contemplating to screen 5 shows on the days of releases of their movies. Their strategy, this time, may be paid off.