For any film marketing is important to hype buzz on a film. Though young rebel star Prabhas is one of the top stars in Telugu, he was not so familiar to North audiences. It was huge promotions that helped Prabhas's last outing Baahubali series becoming a winner at Bollywood box office. AA Films which acquired Baahubali 2 Hindi rights brought in Karan Johar to scene to increase curious levels among movie buffs on the film. Their strategy gave positive results as Baahubali went on to become highest grosser of Indian cinema.
The same producers of AA Films have now obtained superstar Rajinikanth starrer Robo 2.0 Hindi rights. It is yet not clear, whether the distribution company brings in Karan Johar once again or dare to release on own. In fact, Rajinikanth is a well-known artist to Hindi spectators. Rajinikanth and Shankar combo film Robo did wonders in Bollywood as well. Star like Shah Rukh Khan dedicated a song 'Lungi Dance' to Rajinikanth as to impress the superstar fans and also to promote his 'Chennai Express' in South.
It is heard that, AA Films bought Robo 2.0 rights by shelling out an undisclosed but whopping price. Bollywood action hero Akshay Kumar's presence is other big boon for the film which is slated to release in summer, 2018.