It was ‘Bahubali’ made a splash at Comic-Con festival in Bengaluru last year. Presence of Daggubati Rana and Tamanna at the grand event promoting the movie by exclusive displaying of weapons and armors along with interactive standees and props was considered as one of the most innovative publicity strategies adopted by the marketing team attracting the youth.
Looks like Puri Jagannath’s ‘Ism’ is following the same plan as hero, producer Nandamuri Kalyan Ram and Puri Jagannath have participated at Comic-Con festival in Hyderabad yesterday. Exhibition of ‘Ism’ posters and Guy Fawkes mask (inspired from V for Vendetta film) used by Kalyan Ram in the movie was the special feature.
Organizers have played ‘Ism’ teaser in repeat mode for loud and superb reactions from the gathering. All in all, ‘Ism’ is generating high curiosity with these sorts of promotions. The Puri Jagannath directorial is most likely to release in October.